O9.2.3

=Students are formally involved in the (re)development of institutional strategies and policies involving e-learning.=

Evidence
The UK eUniversity failed because there was not a demand for it. The focus on e-learning must not be on what technology can do, but perhaps predominantly on what customers want. Therefore, we must continuously obtain student feedback on e-learning initiatives and courses.

Ehlers (2006) reviews the evidence for learner orientation of quality development and concludes that learner oriented quality development is a necessity. He identifies seven fields of subjective quality from the learner’s point of view. These are: Tutor support, collaboration, technology, costs-expectations-benefits, Information transparency of course/provider, structure of the learning scenario, and didactics.